SEO is one of the most important drivers of business in the modern world, and also perhaps one of the least understood. We've all seen those ads that show up in your search results, but how do you get your business to show up there? That's the goal of Pay-Per-Click, or PPC marketing. If your business isn't at that point yet, we can still build it for you in a way that Google will still rank your site well, and it will show up near the top of the organic search results. You can learn about the five fundamental pieces of SEO below.
Put simply, keyword research is the process of finding what people search for, and applying that knowledge to your own site. Let's say you sell household appliances. There are hundreds, possibly thousands, of different ways that people could search for your site. Whether they're looking to buy a washing machine, or want to know the address of your store, or whether you offer interest-free financing, all of these are different queries that a user could use to find your site. But how do you know which keywords will help you the most, whether that's to drive traffic to your site, or convert leads to sales? Keyword research is the answer, and there are several powerful solutions to do that research. We use Ahrefs and the native keyword research tools that Google Ads provides. Fill out the form below to get a free consultation on what keywords would be best for you!
Every site needs content, but what that content should be, and how often it should be updated. Your keyword research will come heavily into play here, as well as query research, which is where you can hone in on which queries you want your site to show up as an answer to, and how best to serve the audience that is making those queries. It can be complicated, but with the right knowledge and tools at your disposal, this process can do what it should, which is meet your business needs. While we don't do content creation here at PMDS, we can help you out on a strategic level with your content. If you'd like to start putting out the best content for your users, fill out the form below and get a free consultation today.
On-page SEO is a category of optimizations, and it simply refers to anything you do with the content or "on the page" that improves your SEO. This can be changing a title, adding keywords to your existing copy, and even making sure your URLs match your content and keywords as well. It all blends together, and since we can't really be sure what it is Google judges us by specifically, every little bit helps to optimize your site. Fill out the form below, and you'll be on your way to serving the most optimized and affordable web pages you can get.
If you've heard about SEO, you've probably heard people mention backlinks. These are external sites that link to your site, and they do help to provide authority to your domain. Internal links are also important though! If you have content that refers to other content on your site, make sure to link them! This is not as powerful as backlinks, but will build authority on your site. Whether you're selling a product or service, advertising for a physical location, or even writing a blog, links can make our break your authority score with Google. Fill out the form below to get your link building on track.
Technical SEO is the most difficult branch for those without a development background to understand, and for that reason this is where we shine the most at PMDS. Technical SEO is the process of working on all the backend nuts and bolts that can help your site. Whether that's making sure your robots.txt file is correct, and then making sure Google (and other) bots can both crawl and index your site. This takes a lot of upfront work, but is one of those things that can be monitored over time, but probably won't need changing. There's a lot here, and without the help of a professional, it's easy to get lost in Google Ads, Analytics, or Search Console. Not to mention the wealth of other options out there that can help you optimize SEO, like Screaming Frog, Ahrefs, and Semrush. Fill out the form below, and we can get started working out all the technical aspects of your SEO today!
