Web Consulting
Web Design
Webflow Development
SEO
This was a good project to close out 2024 and start the new year! The project was split into four parts: mobile optimization, the Experts page, the Resources page, and SEO concerns.
Mobile optimization refers to an umbrella of both practical and technical concerns. Practically speaking, people have to be able to access your site from their phones. Over 70% of traffic in the U.S. is on a mobile phone, so any site that has decided to ignore mobile styling is making a huge mistake. Webflow makes this easy for the right developer, with the ability to style not only on different device sizes, but on dozens of specific devices within those categories. I did this, fixed some layout shift that we were seeing on the mobile landing page, and I brought their Core Web Vitals performance score from 51 to 94. Having done that with the landing page, we went through every single static and template page and made sure that they are pixel-perfect on mobile. Go ahead, see for yourself, we'll wait.
Next we tackled the Experts page, which is crucially important to the client's business. When someone is looking for a therapist, one of the first things they look for is information about that therapist. So we had to figure out how to give the information that visitors want in an efficient and aesthetically pleasing way. Ultimately we decided to include the availability for each therapist and any third-party links associated with them on the Experts page, and then include everything else about them on each individual page.
The Resources page presented its own issues. The client wanted a working search, category filter, specialization filter (kind of a sub-category for their blog), and a count of the number of articles. All of this needed to be dynamic and work in real-time, so that visitors could sift through the hundreds of articles available on this site. We did all of that, thanks to the magic of this company called Finsweet. They produce advanced components that allow Webflow developers to manipulate CMS collections in all new ways. With that, we were able to provide the floating table-of-contents and menus that the client wanted. All of this optimized for mobile and tablet of course.
You may wonder how any of this has to do with SEO? As I said before, SEO flows naturally from a well-developed site. Many people focus on things like backlinks, and while those are very good for domain authority, buying them is not how you get quality backlinks. The organic way to do that is to provide authoritative, useful content that people want to link to from their page. So we fixed their site up to make it shine for Google, and the next step is to wait! SEO changes take three to six months to propagate, and while it can be the hardest part, the step at this point is to wait, and just continue to produce quality content in that time.
